Unlock Multi-Platform Retail Insights with Our New GA4 Connector
In today’s competitive market, data-driven insights are essential for understanding customer behavior, optimizing marketing strategies and driving sales.
That’s why we’re so excited to announce the release of our GA4 Connector, enabling retailers to seamlessly connect to Google Analytics 4 and access its valuable insights directly from within the Inventory Planner dashboard.
The integration supports multiple properties for the first time, allowing analysis of user behavior for different websites and apps – all within the Inventory Planner dashboard.
Available for free to all Standard and Premium subscribers, the GA4 Connector is a useful tool for retailers that want to start making better data-driven decisions. For instance, it offers a high-level indication of product popularity based on user behavior.
Targeted insights with seamless integration
Matthew De Beer, Senior Product Manager at Inventory Planner by Sage, says: “Data is at the heart of our customer success.”
“The key part of Inventory Planner’s success is how we unlock data through our wide range of native connectors. In the last six months, we’ve delivered updated connectors to Vend, Lightspeed, Zoho, ShipBob, Odoo, BigCommerce and Amazon.”
“Now we’re launching our GA4 Connector. A major benefit is that customers can now connect each online property to the relevant data source connector for targeted insights.”
Upgrade to Retail Analytics for advanced insights
While our GA4 Connector enables entry-level analysis of user behavior and high-level indications of product popularity, retailers looking for more advanced insights should consider adding Retail Analytics to their Inventory Planner subscription.
Retail Analytics offers detailed, SKU-level analysis to help optimize ad spend, drive efficiency and identify products that contribute significantly to profit margins. Get your demo now