Amazon expert Gwen McShea, President of Lean Edge Marketing, joined us for a discussion about how Amazon sellers can prepare for Prime Day, Black Friday / Cyber Monday, and all holiday sales while dealing with supply chain problems during the global lockdown.
In this interview, we discuss how to:
- Make the most of Prime Day in October
- Prepare for holiday sales
- Use FBM (fulfilled by merchant) to your advantage when FBA (fulfilled by Amazon) turnaround is delayed
- Improve your IPI (inventory performance index) to avoid fees and constraints on fourth quarter sales
Learn more about Lead Edge Marketing.
Find out how Inventory Planner helps Amazon sellers to forecast customer demand to maximize sales.
Make the most of Q4 sales with Inventory Planner’s Ultimate Guide to Forecasting Holiday Sales and Stock in 2020.